hotels served
Ličina · Since 1984
Experience that lasts.
Trust that grows.
From denim stonewashing to a modern textile laundry. Discover the growth, people and capacity behind every clean item.
Year in focus
Our figures for 2025.
hotel accommodation units
total laundry processed
average number of employees
About us
Years go by.
Dedication remains.
From a denim stonewashing service to a modern textile laundry.Explore our journey, year by year.
Chapter 01 / 07
Our beginnings
We began in Zagreb as a denim stonewashing service.
Chapter 02 / 07
Moving to Serbia
We have moved three times during our journey. The first was in 1992, when we came to Serbia and, after a two-year break, opened the “Saša” workshop.
Chapter 03 / 07
Our second move
We changed our legal structure and moved the facility from Stara Pazova to Batajnica that same year.
Chapter 04 / 07
RFID technology
We introduce RFID technology, offering customers the complete process: from tagging items to software-based control and tracking.
Chapter 05 / 07
Textile rental
We introduce a new service: textile rental.
Chapter 06 / 07
Expanding capacity
Additional equipment increased our capacity by more than 300%. Alongside two ironers and a towel-folding machine, we purchased a complete washing and drying line (tunnel system).
Chapter 07 / 07
New premises. A new chapter.
Our third move: to a new 1,200 m² facility in Batajnica.
Choose a year and discover our story.
More about us
Dedicated to the needs
of your business.
We work exclusively with businesses. Our main customers are hotels, restaurants and food manufacturers, whose work uniforms we care for.
HotelsIndustryRestaurantsApartments
Due to the nature of our operations, we do not serve hospitals or private customers (household laundry services).
Behind every clean item
Textiles in every setting.
Hotels, restaurants, industry and apartments.
Ličina in numbers
Behind every clean item.
An entire system at work.
The strength of our facility
kg
washing capacity
per shift
Capacity. Precision. Consistency.
years in business
employees
m² of space
ironing machines
delivery vehicles
transport trolleys
hotel rooms
whose textiles we currently launder